Thursday, July 26, 2012

Do we need to rely upon example from foreign company profiles as undergraduates of Sri Lankan Universities?



This paper is focusing on make a discussion regarding “Why Sri Lankan University  education system is still rely upon foreign company profiles, without taking examples to the arena from mother country.” This discussion might leads to identify various aspects of the issue and hopefully it is important to Undergraduates, Lecturers, Business community and any other institution or person who really interested in field.

Most of the theories that used in subjects specially related to commerce stream (Management, Marketing Entrepreneurship etc) were originated from foreign countries. Simply it is rare to find theories, case studies or books which initiated from Sri Lankan context for the use of undergraduates and it is required them to depend on translations of foreign books or research  papers etc.

Since all of those theories are studied and developed in foreign countries, there is no any assurance that all of them are applicable in global context. However the significant issue is that even though those theories and studies are not fully match with Sri Lankan context, we were directly imported them with the practical examples too. The adverse effect of this practice is that the Sri Lankan University Undergraduates are highly aware about companies like GENERAL MOTERS, TOYOTA, and UNITED PARCEL SERVISE etc without having a simple knowledge about the number of companies which listed in Sri Lanka Stock Exchange (CSE). There is no any doubt that most of the university undergraduates are face the same problem where there is no proper way or guidance to change this studying pattern.

It is hard to define who made that mistake, but this issue is needed to be addressed by some party who able provide better solution. It is identified following reasons as a narrow approach  to this issue.

Ø  No any professional body or institution to formulate particular information.
Ø  Sri Lankan Companies are still not developed to a level which able to
provide such examples to elaborate those theories.
Ø  Students do not eager to search such examples from Sri Lankan context
because the trend is not familiar to them.
Ø  Lecturers haven’t any reliable sources to provide solid and reliable
examples for students.
Ø  Sri Lankan Business community is hindering their information to the
public due to competition and business objectives.

This is open invitation to make your comments, ideas, arguments and suggestions that related
to the particular issue to make it as a broad discussion